There Can Only Be One Priority

There’s Only One

The term priorities, with an ‘s’ on the end, is self-contradictory.
If something is a priority, it is the most important thing. When we have two or more items defined as the most important, it doesn’t elevate their importance. It does the opposite. We no longer know which one is more important and it’s confusing, overwhelming and wastes far too many resources. Like a top heavy Jenga puzzle, more stuff piled on top guarantees it’ll come crashing down.

When a priority competes with another priority, it loses all of its power — the power of clarity.

When you know what’s most important, you don’t have to ask needless questions. You reduce decision fatigue. You focus your energy. You can move forward in confidence giving your full attention to what’s in front of you. You already decided to focus on the most important.
But it only happens if we do the hard work of deciding the priority in life right now. If we had to choose only one, forsaking all others, what would endure and retain its value?

Idea explorer. Visual storyteller. Conflict mediator. Student of the human heart. A while back I taught workshops at and helped creative professionals around the globe #createsustainably.


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